Hello Adele.

Hello Adele.

Adele at the 2012 Grammy Awards (source: telegraph)

Adele at the 2012 Grammy Awards (source: telegraph)

The Adele reign has begun once again with her album being unleashed to the masses only 24 hours ago and already being certified platinum (300k sales) on UK shores (Official Charts) and on course to sell over a million records in the US but what is it about Adele’s music that garners so much attention? Adele is definitely not your typical celebrity – she doesn’t thrive off media attention and publicity stunts unlike the majority of her counterparts but she continues to steal the limelight with every musical step she makes. She’s barely promoted her new release, 25 yet it has already been acclaimed by music critics and fans around the world to surprise as it could arguably be her best work to date. The only other female who has had a similar impact in recent times is Beyoncé – though she has been in the music business nearly twice the amount Adele has.

Now I’m not saying that Adele doesn’t deserve her success because she thoroughly does but I just wonder what quality/trait does Adele possess that similar artists (K. Michelle, Tamar Braxton and Jill Scott for instance) don’t – whatever that may be must be the key ingredient to her sudden 2011 success. It’s clearly a question that is on others minds too (Fusion) with some debating whether race plays a part (Trini Trent) or is it purely because she utilises her talent perfectly. Whatever it may be, it’s clearly working for her.

I, like everyone else loves Adele’s music. Instantly falling in love with her debut single Hometown Glory and winning the BRITs Critics Choice award in 2007, It was obvious that she was moving on to big things in the future and no doubt she has probably surpassed expectations including possibly her own.  Though 19 was both commercial and critical success it was her sophomore album that undoubtedly changed her life forever. Imagine a break up leading to record-breaking sales and reputation flying through the roof? Would hate to be that guy right now.

Now with a long-term partner whom they have a son together (born 2012), it seems that she is happy and content with her love life leading to questions about to expect from her new album. After months, years of built anticipation to many surprise she posted a letter on her Facebook page stating that her new album was inevitably a make-up record for all the moments she missed growing up as she most most of it wishing it away.

Overall, her new album may not be another sob story but ultimately reflective piece. Album highlights such as Love in the Dark, All I Ask and hit single Hello captures the emotions endured through several moments in a relationship (including heartbreak) but from different perspectives (Guardian).  I think it’s amazing piece of work and cannot wait to see the numbers next week!

Listen to her hit single below and if you haven’t purchased 25 ermm do it NOW!!

Sam x

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